Monday, December 22, 2014

6 Typefaces

                              
This is decorative typeface. This typeface is used for brand of kettle chips. I think this typeface is appropriate because the design is elegant and the way it decorated makes the brand stands out and attractive.
                                          
This is the slab serif typeface because it has serifs on each letter. This is used for making the title of the product and possibly for advertisement. I think this typeface is appropriate because the size of the font very stands out and  it allow people to know what product they buying since the font is easy to read and simple.

                                        
This is script typeface and it found in famous Shakespeare books and some other old tradition/english book. The typeface is appropriate for its purpose because this font make the book-cover more attractive and make it elegant. Also, this type of script is not very hard to read and fit with the book title.
                                       
This is San Serif typeface because there is no serif and no thick/thin transition on the strokes. This typeface is used for brand of Band-Aid. I think this typeface is appropriate since the font is simple and straight-forward. Also, Band-Aid does not need complicate font and the looks great the ways it does.
                                     
This is modern typeface because there is thin/thick transition in the letter M. This typeface is found in textbook or used as the author's name. I think this typeface is appropriate because it simple to read.
                                    
This is old style typeface because there is serif on lowercase and is slanted. This typeface is found in famous brand for bag, cloth, wallet etc.  This typeface is appropriate because this makes the brand look elegant, simple and easy to read.

2 comments:

  1. I think you labelled everything correctly. I especially like the kate spade brand because the old style typeface makes it look elegant and high-fashion which is its style.

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  2. I like how the kate spade logo is simple, yet elegant. i think the logo can also be modern, because the lettering has a vertical slant :)

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